MTN DEW® Launches the Boldest Summer of Baja Yet, Bringing Four MTN DEW® Baja Flavors to Shelves, and for the First Time Ever, MTN DEW ENERGY™ BAJA BLAST® (2024)
Celebrate the Return of Baja Summer with Multiple Sweepstakes and Daily Prizes, including an Exclusive, Unreleased Baja Flavor
PURCHASE, N.Y., June 7, 2022 /PRNewswire/ -- Back by popular demand, it's the Summer of Baja! MTN DEW® is bringing everyone's favorite summer flavor to stores, and this year's line-up is bigger and better than ever. The original MTN DEW® BAJA BLAST® and MTN DEW BAJA BLAST Zero Sugar are returning, and they'll be joined by two new tropical flavors: MTN DEW BAJA MANGO GEM™ and MTN DEW BAJA GOLD. Plus, for the first time, the flavor of BAJA BLAST will be available as an energy drink with the launch of MTN DEW ENERGY BAJA BLAST.
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"BAJA BLAST is the ultimate summer vibe, and we wanted this year's celebration to be bigger than ever," said Fabiola Torres, PepsiCo Energy GM, and CMO. "We know MTN DEW fans love BAJA BLAST and love energy drinks. This summer, for a limited time, fans can get the flavor they love, now with the added benefits of energy to get after whatever their day throws at them. There is a BAJA BLAST for everyone, and I think fans should try them all—the only challenge will be choosing a favorite!"
It wouldn't be a Baja summer without some epic prizes, and MTN DEW is taking it up a notch this year. BAJA BLAST fans can unlock daily prizes of $1,000 when they enter the Lost Treasures of Baja Island Sweepstakes. But it's the truly legendary grand prize that will have DEW Nation talking: a case of an exclusive, never-before-released flavor, MTN DEW BAJA DEEP DIVE. Only 18,000 cases will be available before MTN DEW BAJA DEEP DIVE ventures back into the deep, so fans should enter to win while they can.
"DEW Nation loves BAJA BLAST, and we believe fans will be happy to have it back at retail. But we also wanted to surprise everyone, which sometimes can be hard to do," says Pat O'Toole, CMO, MTN DEW. "An unreleased Baja flavor to kick off the summer? I think that's a surprise DEW Nation will be ready for and will want to get their hands on. I hope they'll enjoy BAJA DEEP DIVE as much as we enjoyed creating it."
So what does the Summer of Baja look like? We've got all the deets:
Four MTN DEW BAJA Flavors: Not only are the original MTN DEW BAJA BLAST and MTN DEW BAJA BLAST Zero Sugar coming back to stores this year, but they will also be joined by two new flavors - MTN DEW BAJA MANGO GEM, a colorful orange tropical mango flavor, and MTN DEW BAJA GOLD, a bright island pineapple flavor. Enjoy a trip to the tropics with every sip!
New MTN DEW ENERGY BAJA BLAST: MTN DEW BAJA BLAST fans are also energy drink fans, and this summer, they're getting both. New MTN DEW ENERGY BAJA BLAST introduces energy to the BAJA BLAST franchise. It has all the flavor of the original BAJA BLAST and the added benefits of citicoline and caffeine, which provide a jolt of energy and help with mental clarity, with zero added sugar.
MTN DEW BAJA BLAST fans can enter the sweepstakes by entering under-cap codes at TreasuresOfBajaIsland.com on participating Baja flavors to be entered to win a daily prize of $1,000. Fans who want to enter for a chance at the grand prize: MTN DEW BAJA DEEP DIVE, an exclusive, never-released Baja flavor, will need to enter one code from each flavor (three total): MTN DEW BAJA MANGO GEM, MTN DEW BAJA GOLD, and MTN DEW BAJA BLAST OR MTN DEW BAJA BLAST Zero Sugar. Fans are allowed to submit three entries per day. MTN DEW BAJA DEEP DIVE takes the classic Baja flavor to new depths, wrapped in a sleek purple can. Want a taste? You'll have to be one of 18,000 grand prize winners.
MTN DEW ENERGY fanscan enter their own MTN DEW ENERGY sweepstakes on TreasuresOfBajaIsland.com. By scanning their MTN DEW ENERGY BAJA BLAST cans, they will have another chance to win the daily $1,000 prize and other great prizes, including a free sampling of MTN DEW ENERGY BAJA BLAST and other flavors, plus some cool limited-edition swag.
This summer's selection of MTN DEW Baja flavors and MTN DEW ENERGY BAJA BLAST are available at major retailers and convenience store locations nationwide for a limited time only. You can also enjoy MTN DEW BAJA BLAST from the fountain at your favorite Taco Bell all year round.
About MTN DEW MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW® KICKSTART™, MOUNTAIN DEW® CODE RED®, MOUNTAIN DEW VOLTAGE®, MTN DEW® Zero Sugar, MTN DEW MAJOR MELON®, MTN DEW MAJOR MELON Zero Sugar, MTN DEW SPARK™ and MTN DEW SPARK Zero Sugar. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter@mountaindew.
About MTN DEW Energy MTN DEW ENERGY® is an energy beverage loaded with benefits that give you the boost you need to conquer the morning and get after your day with antioxidants, vitamins A and C, and Zinc for immune support. MDE also contains Caffeine and Citicoline, which have been proven to help improve attention, with zero grams of added sugar, and real fruit juice with only 25 calories. Mountain Dew Energy is available in six delicious, refreshing flavors Pomegranate Blue Burst, Orange Breeze, Strawberry Melon Spark, Tropical Sunrise, Cherry Lime Lift, and Peach Mango Dawn. For more information, please visit @mtndewenergy orwww.mountaindewenergy.com.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com.
Press Contact Kelly Rada [emailprotected]
SOURCE PepsiCo
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As has been the case in the past few years, the citrus soda will be introducing two new "spin-offs" of its wildly popular Baja Blast flavor, and this year's flavors have surfaced online. Spinning out of the teal nectar for Summer 2024 are the rosy Baja Point Break Punch and the amber-tinted Baja Laguna Lemonade.
As part of its celebration of the 20th “Bajaversary,” Mtn Dew is launching Baja Laguna Lemonade and Baja Point Break Punch. The yellow-colored Laguna Lemonade flavor, to be more specific, is mango lemonade, and the reddish-pink Point Break Punch is based on a classic fruit punch flavor.
However, the discontinuation was later reverted, and both flavors are still available. As of 2024, the current Kickstart flavors here are as follows: Fruit Punch, Orange Citrus, Black Cherry, Pineapple Orange Mango, Grape, and Strawberry Start-Up.
Get ready for dragon fruit, guava, ube, tamarind and guanabana flavored food and drinks this summer, as brands turn to innovation to drive consumer interest. And don't forget the heat. More spice is on the way, too, according to Daymon's March 2024 Flavor Study.
Hard MTN Dew Baja Blast Mix Pack's Four 2024 Flavors
We love the bright colors and fun animal mascots that decorate the cans. In 2024, the Hard MTN Dew Baja Blast Mix Pack will feature the following flavors: Baja Blast, Baja Blast Mango, Baja Blast Pineapple, and Baja Blast Punch.
Baja Gold was a Pineapple flavor of Mountain Dew and had a yellow look, having a comparable tasting flavor and color to that of Maui Burst. While Maui Burst tends to shift to a more natural Pineapple flavor, Baja Gold tends to lean toward the more artificial Pineapple flavor.
However, baja sauce is basically a creamy, spicy sauce that helps enhance the flavor of the food. Baja sauce isn't overly hot or spicy which makes it perfect for just about anyone.
Mountain Dew Baja Blast is a tropical lime-flavored soft drink created for Taco Bell restaurants. Since the original flavor's launch in 2004, the Baja Blast brand has since expanded to include new flavors, alcoholic beverages, and energy drinks, as well as merchandise.
The previous logo for Mountain Dew Rise. Not to be confused with Dew Fuel or Citrus Blast, the drinks both formerly known as "Mountain Dew Energy." Mountain Dew Energy (formerly known as Mountain Dew Rise) was a line of Energy drinks released in January 2021 and was discontinued in January 2024.
Official channels announced earlier this year that the MTN Dew Energy line would be discontinued moving forward. At this time, there is no sign MTN Dew Kickstart is in danger of being discontinued," the Instagram page shared.
On September 12th, 2021, redesigns of multiple renders as well as test bottles were discovered and reported on the Dew Drinker Discord. This discovery indicated that Spark and a zero sugar variant were getting re-released eventually as a permanent flavor.
The 20th Bajaversary continues with yet another new Baja Blast flavor: Mtn Dew Baja Laguna Lemonade. Featuring a cool parrot wearing a yellow hat, a necklace, and a somewhat confusing beak ring on the label, Baja Laguna Lemonade purports to be mango-lemonade flavored.
Not just Taco Bell: Mountain Dew Baja Blast hits US grocery store shelves in 2024. Mountain Dew Baja Blast will be in stores nationwide all year for the first time in honor of the drinks 20th anniversary.
MTN DEW Baja Point Break Punch and Baja Laguna Lemonade will soon be available wherever DEW products are sold. The next two flavors of MTN DEW Baja Blast have officially been unveiled. Monday, DEW officials announced Point Break Punch and Laguna Lemonade as the next two flavor spin-offs of MTN DEW Baja Blast.
The region has only two seasons, the hot summer from mid May through October and the mild winter from November through mid May. Most of the 800-mile peninsula lies within a coastal desert where the possibility of rain is slim, but not impossible.
It tastes like orange soda mixed with mango. And while there's no actual lemonade flavor, there is that racy acidity I was talking about. It would be great with some coconut rum—just ask that parrot on the label.
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